Setting up the Basics
First, take a minute and pat yourself on the back! You have made it this far and I’m proud of you. I hope you’re feeling pretty good.
Let’s keep moving forward.
In this chapter, we’re are going to take care of some basic housekeeping. When you’re moving into a new home you have little tasks, such as making sure you have light bulbs, placing batteries in the smoke detector and changing the air filter.
Though these tasks may seem small, in the grand skim of things, each could cause major damage if left unattended.
This section will be all about making sure your web home is in tip-top shape. I’m going break things down and share the things to do after installing WordPress.
Things To Do After Installing WordPress
1. Pages to Setup
Utilize this page to tell people who you are and what your blog is about and how it will help them solve a problem. This is a great space to really capture your ideal subscriber’s attention. What are their pain points? Let them know what you learned from your experience and what you will be sharing to help make their lives better.
Give your readers a way to contact you. Especially when you’re a new blogger you want to create a personal connection with your readers. Encourage them to reach out to you, and make it easy for them to do so, by providing a Contact Page on your blog.
Do you have resources in your niche that you use or highly recommend? Check to see if those products or services have affiliate programs. That way when you recommend them you’re helping your target audience and also receiving a profit for referring them.
Readers want to know how their contact information will be sharing used. This is the page where you will list out your policy and what your intentions are for storing their personal details such as name, email, address or whatever you choose to collect. Don’t get stuck, you a free generator to get this done.
☑Terms and Condition
Are you planning on selling a product or a service? Do you plan on having a refund policy or certain conditions to participate on your site? This is where you would list all that stuff. The fastest way to do this is to use a Terms and Conditions generator such as this one.
What are Permalinks? It’s how your website link shows to your readers and to Google.
It’s simple to setup go to Settings>Permalinks
I select the “post name” for my blog, it will just depend on how you want your pages to be found. I feel that keeping is simple is best.
3. Blog Name & Etc
Let’s set up your Blog Title and Tagline- this will allow search engines to show what your blog is about. Getting this setup from the start will be what people see when they search your blog name.
Go to Settings>General
Here you will put your title name and anything you want to show up in the search engine.
This will be a brief description of what your website is about.
If you scroll down to the bottom you will be able to change your timezone. If you’re not sure what UTC timezone you are in. Just Google “What UTC timezone am I in”, changing this, just allows your post to go live on your timezone.
4. Delete Sample content
When you install WordPress it comes with preset sample content, such as comments, pages, and post. You will want to go through to delete all of the sample content from your site. You don’t want to have gibberish on your site to distract your readers.
When starting out on WordPress you may find yourself testing out some themes that you end up not using. When you decide on the theme you want to use, you will want to delete the other themes you installed. This just helps with the speed of your website. You don’t want to bog your blog down with files you are no longer using.
5. Create a Gravatar Image
What is a Gravatar? It’s an image that is used to represent you and your blog. Have you noticed when some people post comments at the end of a blog post their picture shows next up next to their comment? That is a Gravatar! See the example below:
You can create your own Gravatar by signing up here for free, then add your picture, email address and connect your website. That way every time you leave a comment it will link back to your website!
It’s like your online business card!
6. Complete User Profile
On your Dashboard on the left select “Users” then select “Your Profile”
The most important parts to fill are your Name, email address (The one you used for Gravatar), and your bio. Click Save. You’ll want this filled out to display your bio at the end of every blog post.
Once complete your picture and bio should appear on the bottom of each post(like the image below) depending on your theme.
7. Setup email subscriber Optin
A great way to setup your email campaign would be to use Convertkit. If you want to get started right and don’t want to switch later on it the perfect option. However, if you’re on a limited budget like I was starting out, you can use options such as Mailmunch and Mailchimp.
8. Write your first blog post
Go To Chapter Six Go To Chapter Eight