This is a fun chapter!
Let’s get social.
I’m not going to show you step by step how to set up each social media platform since each platform is pretty straightforward. However, I will show you how to optimize each of your platforms to produce the most engagement and traffic to your blog.
Here are the sites that we’re going to go through:
Social Media Platforms
You can use your personal Facebook profile to advertise your business. Facebook gives you prime real estate for free! Even if you don’t use your personal Facebook account for business you can still advertise what you do.
I’ve highlighted 3 areas that you can advertise your site in the image below:
1. Adding workplace history and adding your blog/business
2. Listing the pages that you manage
3. Linking your blog/ business website
Facebook pages are a way to build your social presence. Creating engaging post helps to connect with your audience. I love how Kim Garst uses her page to draw people in to engage.
1. She uses her banner to share her passion and her purpose
2. She utilizes her left menu bar to promote her other channels and her mailing list
Twitter is a great way to promote your brand. You have a platform that provides multiple creative ways to get noticed. I like the profile page of HerPackingList let’s see how they optimized their page below.
1. Create a banner that represents your brand
2. Write a description and use it to promote other twitter profiles, list your customized hashtags
3. Link to your blog
4. Pin a tweet and advertise your mailing list or any promotion you’re running.
Instagram is a great platform to promote your blog. It’s a great way to create a personal connection with your readers. I love the profile of young lifestyle blogger Lex Rayn.
Here are the areas where she has optimized her profile.
1. Adds a link to her blog in her bio
2. Turns her stories into categories under bio
3. Encourages engagement by allowing her follows to email her
Make sure to check out her Instagram.
Pinterest is a visual search engine. Not only are people looking for specific content it also needs to be visually appealing to catch their eye. I love the profile of Travel Fashion Girl. They are a great example of how you can promote your brand on Pinterest
Here are 5 ways optimize your Pinterest account.
1. Place the name in your profile header
2. Include keywords that your audience would search to find you
3. Put a link to your blog and add a description of what you offer
4. Use the top slider to promote a board or multiple boards
5. Make your boards visually appealing
*Bonus* Create a board that’s the same name as your blog and only add your pins
If you find yourself becoming a vlogger, or just creating a youtube channel to compliment your blog. Youtube is a creative way to put a face to your blog, this platform creates a personal relationship with your subscribers. I love how Rachel-Lee has set up her Youtube channel.
Here are 5 ways to optimize your profile.
1. Use your banner to brand yourself and tell your audience your schedule
2. Make sure to link to your other social profiles
3. Include a profile picture
4. Create an intro video. tell people what they can expect to see on your channel
5. Separate your videos into categories to make it easier for your viewers to find what they want to see.
*Bonus* Create thumbnails that are visually similar in color or shape to match your brand
Linkedin isn’t just for corporate business professionals. If you would like to use this platform Carlie Dayle from A Cajun in Cali does a great job at optimizing her profile.
Here are 3 ways to optimize your Linkedin profile.
1. Placing a banner who represents you and your brand
2. Listing that you’re a blogger and a link to your website
3. Including a description of who you are and what you do
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